Dingfei started business in 2006 and formally established the company in 2014. Dingfei has accumulated 15 years of experience in manufacturing reflective materials and products. Dingfei always implements "quality first, best service, and pursuit of material and mental well-being of all employees".
The 14 years since Dingfei's established, is the road of wind and rain, also the harvest.
From a three person trading company in the early stage of our business to becoming a leading brand in China's reflective industry, we have gone through a period of struggle paved with painstaking efforts and sweat.
2. Practice Inamori's philosophy and culture
In 2018, Dingfei introduced Inamori's business management philosophy and implemented it. In order to achieve the goal of both material and mental well-being of employees, improve the mind and expand business. With the values and management philosophy of "growth, responsibility, altruism, diligence, dedication and selflessness". Jaky Zeng, the general manager of Dingfei company, once said: "behind the number of operation is the accumulation of everyone's behavior, behind the behavior is our thinking, behind the thinking is our mind. Dingfei company pursues to cultivate every employee's ability and mind to grow and improve." Mr. Inamori's spirit of "accumulating good deeds, thinking and benefiting others" is not only the company's values, but also the spiritual pillar of the company based on market competition. At the same time, it is also the key to Dingfei's reputation in reflective market.
3. Pursuit Quality improvement and strictness
The company has high standards and strict requirements for products. It is different from other people's simple pursuit of product sales. In the early stage of entrepreneurship, in order to assist a German customer in developing new products, the founder,Jaky Zeng, who took three years from product research and development to sales. Every test was strictly in accordance with the standards required by the guests, and finally, the customer recognized it deeply. At present,the products of our company can be used in the cold of less than 30 degrees in northern Europe, or in the humid and hot environment of more than 30 degrees in Southeast Asia.So far, the domestic manufacturers can reach this level are less than 10% of reflective material industry. Dingfei always in pursuit of quality, and finally gets the reward and industry recognition.
4. Customer service concept
Respect customers, understand customers, provide customers with products and services beyond expectations, and be the forever partners of customers. This is the service concept that Dingfei has always insisted and advocated. Improve service system, strengthen pre-sales, in-sale and after-sales services, so that customers feel the greatest satisfaction and establishing a good brand image of the company.
5. Be a learning organization
Dingfei is committed to cultivating its employees into people with charisma, courage, wisdom, integrity, justice and fairness. And the leadership was and always will be set an example and cultivate the learning culture of the organization from top to bottom. On weekdays,employees of Dingfei company have to read Kazuo Inamori's books and share their feelings. In addition, the company also organizes employees to go out for training and organizes English corner activities every Thursday. Dingfei company firmly believes that knowledge changes destiny and learning makes the future. Through learning to establish the competitive advantage of enterprises to achieve sustainable development.
